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Mark Rhee Interview:1.Please tell us a little about your life before dry cleaning.I came to the US in 1974 as deputy director of the Korea Trade Center (KOTRA)in Chicago, an organization designed to promote foreign trade. Afterward, I remained in the US, working in marketing and research, serving as COO of an educational entity which promoted “Finger Math” to all levels of educational institutions throughout the US, as VP of an US fuel export company in charge of international biddings, and as director in charge of overseas resources for a Korean strategic defense company.2. Why did you become a dry cleaner?In the late 1980s, I was attracted to dry cleaning because of its steady cash flow and relatively low capital investment. I found a location that didn’t have too much competition so I bought both the business and the property. I’m glad I did.3.What are the keys to succeeding in the dry cleaning business?Dry Cleaning is very much a personal service business. Our job is to enhance our customers’ appearance, health, safety and wellbeing. As such, our success depends on our dedication to our customers’ satisfaction and our ability to find creative ways to earn our customers’ respect as professional service providers.4. You've been insured with NIE since 1997. Why NIE?I changed to NIE because of its low rate, good coverage, high dividends, and the most helpful and courteous agents. I have been happy with it ever since I signed up with NIE5. What do you like to do when you can get away from your business?In recent years I’ve become active on the boards of several Korean American community service organizations. I also enjoy golf, practicing guitar, and studying the Chinese Go game called Baduk. Please visit NIE's updated Web Site.
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